Founder & High Performance Coach
Adrian Alberts is a performance coach, author, and the founder of Leo Rising Consulting. He advises clients operating in high-stakes environments on personal sovereignty, power dynamics, and boundary enforcement.
His work focuses on maintaining composure under pressure, countering bad-faith tactics, and executing clean decisions.
He began his work in human performance in 2011 after training in neuro-linguistic programming under Ernest Frost, with whom he has since maintained a close mentorship and friendship.
A former execution trader with over a decade of experience in financial markets, he has run Leo Rising since 2023, advised institutional funds in New York, worked with a finance career accelerator in London, and delivered keynote presentations to clients locally and internationally.
His athletic background includes strength and conditioning for competitive fighters, Brazilian Jiu-Jitsu, and leading British Military Fitness cohorts, directing large groups through fast-paced, nonrepeating sessions to build physical resilience and team cohesion.
Author of Become a Performance Alchemist: A Field Manual for High Performers. Forty chapters on the situations high performers actually face: pressure, conflict, feedback, fear of failure and perfectionism, difficult people, the pull to stay, a past that keeps interfering with your present, and the standards you defend in one place and drop in another.
The frameworks in this book are drawn directly from private casework and practical application across these environments.
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