Founder & High Performance Coach
Adrian advises operators, founders, and high-performance individuals on the practical mechanics of cognitive bandwidth, nervous system regulation, and disciplined execution under load.
Through Performance Alchemy, he bridges over a decade in professional finance with more than twenty years in human physical preparation and behavioural conditioning. A former execution trader and independent operator, he holds FINRA Series 3 and CISI qualifications, having advised institutional funds in New York and career accelerators in London.
His background spans physical preparation—including strength programming for competitive combat athletes and work as a British Military Fitness Instructor—informed by the pressure-testing principles of Brazilian Jiu-Jitsu and years of close mentorship under Ernest Frost.
His advisory centres on the internal architecture that governs decision quality: identifying protective-self patterns, managing autonomic stress response, and closing the gap between intention and live execution.
Focused exclusively on systems, baselines, and standards that survive contact with reality.
Operating Principle: Show up. Step up. Level up.
